Build-Buy: A New Paradigm
Would you expect to pay for a filet mignon at a five-star restaurant before you ate it? Of course not. The first thing you’ll notice that’s different about xMedia™ is that it reverses the traditional approach of selling ads before the publication is built, a method we call “buy-build.” Instead, xMedia™ first creates a complete publication — whether a relocation guide, magazine, street map or viewbook.
Only upon completion of the prototype publication does the sales phase begin. This way, your members can see precisely what it is they’re being asked to invest in before they commit to sponsorship. And because the heavy lifting of creating the publication has been done before sales ever begin, you no longer have to explain to your board or your members, months after they’ve made their investment, why it's taking so long to complete the project. This, in itself, is a major paradigm shift — but there’s more. MORE
Learn more:
Something Better
Build-Buy
Ad Sales Made Easy
Fast Delivery+Happy Members, Happy Board
You're In the Loop
|
