Case Study · Tungsten & Critical Minerals · British Columbia · Live Campaign
CSE: GOH · OTCQB: GHVNF · FSE: 4QS
GoldHaven Resources: finding the angle investors had not heard, then owning it.
A live investor awareness program, July 2026 onward, for a CSE-listed explorer with a gold name and a tungsten opportunity. X Media built the campaign around the metal, not the ticker, and took it to USA Today, search, and its own investor readership.
X Report figures from the August 31, 2026 issue: 8,378 sent, 8,359 delivered, 1,485 unique opens, 1,344 unique clicks. Campaign ongoing.
The brief
A gold-named company with a tungsten story nobody was telling.
GoldHaven Resources, led by President and CEO Robert Birmingham, holds the Magno project in northwestern British Columbia, where a maiden drill program at the historic Kuhn tungsten target commenced in August 2026. Tungsten is a critical mineral with concentrated supply and rising defence and industrial demand, and almost no junior was talking about it. X Media’s first recommendation was to lead with the metal.
What we ran
- A tungsten-first editorial profile, “The Metal the West Forgot”, published as a dedicated campaign page on this site with the full story, upcoming catalysts, and investor email capture.
- Tier 1 sponsored editorial. A USA Today feature, “Why tungsten matters to industry and why finding it is only the beginning”, published August 21, 2026.
- The X Report. A sponsored issue of X Media’s own investor newsletter, timed to the start of drilling, which drew a 17.8% open rate and a 16.1% click rate.
- Google Search advertising in Canada and the United States on tungsten and critical-minerals search terms, written in-house with the payer disclosed in the ad copy.
- German-language investor coverage through X Media’s German media partner.
- Weekly client reporting to the company covering every channel above.
Live placements
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Disclosure. X Media Inc. SEZC was compensated with a $500,000 USD cash budget, with an option to increase, by GoldHaven Resources for the investor awareness program described here. X Media does not itself own securities of GoldHaven Resources; one or more affiliates of X Media, being entities under common control, own securities of the company and may buy or sell them. The articles linked above are sponsored content. Figures are campaign delivery metrics reported by the advertising platforms and X Media’s email system for the periods shown and describe reach and engagement only. Nothing on this page is investment advice, and past campaign delivery is not an indication of any market outcome for any company.