Case Study · Natural Hydrogen · Saskatchewan · Live Campaign
CSE: MAXX
MAX Power Mining: a first-of-its-kind energy story, told across every channel investors use.
A flagship investor awareness program, June 2026 onward, for the company that confirmed Canada’s first subsurface natural hydrogen system at Lawson, Saskatchewan. Tier 1 editorial, a YouTube science network, paid investor communities, a dedicated campaign page and X Media’s own investor newsletter, reported to the company every week.
Paid social figures are the campaign’s first 11 days (reported July 28, 2026; peak daily CTR 0.90%). Email figures cover four X Report issues, July 28 to August 21, 2026. Campaign ongoing.
The brief
Explain a new primary energy source to investors who had never heard the words “natural hydrogen.”
MAX Power Mining Corp. holds roughly two million acres of natural hydrogen permits in Saskatchewan and is drilling a commercial validation program at its Lawson discovery. The challenge was educational as much as promotional: most investors did not know natural hydrogen existed, let alone that it had been confirmed in Canada. The company engaged X Media in June 2026 to reach new potential investors with that story, and disclosed the program in its own news release.
What we ran
- Tier 1 sponsored editorial. A USA Today feature, “What if the next major energy source is already underground?”, published July 9, 2026.
- YouTube science network. Sponsored integrations with Underknown’s channels, beginning with How To Survive in August 2026, with further episodes across the network in production. Each integration explains natural hydrogen to a mainstream science audience and points viewers to the company.
- Paid investor communities. Targeted placements across stock-market, value-investing, micro-cap and active-trading communities, optimized daily. CTR rose from 0.35% on day one to a 0.90% peak by day nine.
- A dedicated campaign page covering the discovery, the drilling program, the land position and the full disclosures, updated as the company reports.
- The X Report. Four sponsored issues of X Media’s own investor newsletter, each timed to a company milestone, with every send reported as emails sent and clicks delivered.
- Weekly client reporting covering every channel above.
Live placements
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Disclosure. X Media Inc. SEZC was compensated US$500,000 in cash by MAX Power Mining Corp. for the investor awareness program described here, as disclosed in the company’s June 9, 2026 news release. X Media does not itself own securities of MAX Power Mining; one or more affiliates of X Media, being entities under common control, own securities of the company and may buy or sell them. The articles and videos linked above are sponsored content. Figures are campaign delivery metrics reported by the advertising platforms and X Media’s email system for the periods shown and describe reach and engagement only. Nothing on this page is investment advice, and past campaign delivery is not an indication of any market outcome for any company.