Tiger Gold Corp: 4.76 million investors reached in six months.

The brief

Put a Colombian gold story in front of North American investors who had never heard it.

Tiger Gold Corp is led by President and CEO Robert Vallis, formerly of Barrick and Yamana. Its flagship Quinchía Gold Project sits in the Mid-Cauca belt of central Colombia, roughly 20 km from Aris Mining’s Marmato and near Collective Mining’s Guayabales. The company engaged X Media in February 2026 to reach new potential investors ahead of an active 2026 drill season.

What we ran

• Tier 1 sponsored editorial. Long-form features placed in USA Today, Investing.com and Apple News, each written to explain the district, not just the company.
• A three-phase Reddit program, April 9 to June 15. Phase 1 tested the original creative, Phase 2 scaled it with new ads, Phase 3 ran optimized creative. Targeting was identical across all three phases so results could be attributed to the creative.
• A dedicated campaign page that carried the full story, the catalysts, and the disclosures, and held readers for an average of 2 minutes 45 seconds.
• Weekly reporting to the company with reach, impressions, clicks, CTR, audience geography and community breakdown.

What the data showed

Same targeting, better creative, higher-intent audience.

The Reddit program alone delivered 2.12 million impressions to 1.76 million unique users, 11,688 clicks, and a 0.55% blended CTR at an average frequency of 1.18. The more useful finding was where the audience moved. In Phase 1, 43.6% of delivery landed in r/wallstreetbets. By Phase 3, with targeting unchanged, that share fell to 31.3% while r/PersonalFinanceCanada, r/canada and r/investing all grew, and r/valueinvesting appeared for the first time. The top creative scored a 9.6 resonance rating. Better creative earned a more considered audience.

Audience geography: 95.6% Canada, 4.4% United States. Ontario 41.9%, British Columbia 19.1%, Québec 15.2%, Alberta 12.8%.